The indie game community is rallying together to put a substantial number of their games on sale next week. Why? To send a message to online retailers and publishers that the issue of pricing should be in the hands of the developer, not some retail or marketing exec. The iOS App Store and Valve’s popular Steam service let developers pick their price and give them the ability to put their games on sale whenever they want, and indie devs want this freedom to spread to other download services and platforms. So, in order to show everyone the benefits of open pricing, they’re dramatically slashing the prices of their own games across a number of platforms.
